OREN ENERGY

PROJECT BRIEF: This project required us to produce a high-end marketing video that could get people excited about Oren energy drink. We decided the best way to do this was to take a simple video concept and make it energetic and visually interesting.

We had to approach this very differently to our other marketing videos. Whilst we normally script and storyboard, for this we really had to focus on ideas and the feel of the video. We wanted the product to appeal to a younger audience so knew immediately that it to be high energy and include music. We also wanted to emphasise the fresh orange flavour of Oren, so we decided that the fruit had to be prominent in the video.

The rest of the process involved experimenting with movement, actions and shots and making plenty of mess along the way. We filmed certain things in slow motion, composed the music ourselves and meticulously edited it to make sure the music matched with the fast paced shots and the slow motion ones.